welcome to vitalora storytelling
Strategic storytelling for brands advancing human health
A boutique storytelling agency for brands at the intersection of health, wellness and technology.
Where Strategy
Meets Story
The most enduring health brands aren't just built on innovation. They're built on stories that make that innovation feel inevitable and deeply human.
Vitalora brings strategic rigor and editorial craft to brands shaping the future of health—helping them find the narrative clarity to break through, build trust, and scale their mission with intention.
HOW WE WORK
insight first
Every engagement begins with deep listening. We study your market, your audience, and your competitive landscape to uncover the strategic foundation your story needs to stand on.
sustained momentum
Great storytelling isn't a one-time effort. We build systems and partnerships designed for long-term growth, consistency, and creative evolution.
narrative precision
We distill complexity into claimed narratives. Our work transforms clinical language and technical innovation into messaging that connects—without sacrificing credibility or depth.
WHAT WE DO
From brand positioning to content strategy to ongoing editorial partnership, our work lives at the intersection of business objectives and emotional resonance—delivering communication that earns attention, builds trust, and drives results.
SOCIAL MEDIA MANAGEMENT
Strategic narrative design, content development, performance analytics, and optimization—built for brands that want substance over noise.
CONTENT MARKETING
Executive thought leadership, SEO-driven storytelling, and long-form editorial that positions your brand as a category authority.
Founded by Michelle Hacunda
A BOUTIQUE STORYTELLING AGENCY FOR HEALTH INNOVATORS
Vitalora is a boutique agency headquartered in Boston and serving clients nationwide. Our team brings more than a decade of experience spanning life sciences, higher education, and healthcare communication—united by a shared belief that the work we do should improve lives.
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A STRATEGIC PARTNER WHO DRIVES REAL RESULTS.
“Michelle was an invaluable partner to our team. She quickly understood our voice and helped us surpass our engagement goals in a short period of time while guiding the successful transition of our social media efforts in-house. What truly stood out was her strategic approach—developing clear content themes, analytics goals, and a tactical execution plan that delivered measurable results.”
— Karla Macdonald | Chief Corporate Affairs, Entrada Therapeutics -
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THEY TURN IDEAS INTO POWERFUL CONTENT
“Michelle has done a remarkable job capturing my voice and message in my blog content. I often give her small snippets of ideas or research, and she transforms them into thoughtful, well-structured pieces that align beautifully with my brand. Her writing is consistently clear, engaging, and insightful, and working with her has been seamless.”
— Dr. Jennifer Timmons | Timmons Wellness
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50% FOLLOWER GROWTH IN UNDER A YEAR.
“Michelle is one of the best professionals I’ve worked with in corporate social media management. In less than a year, she and her team grew our company’s followers by 50% and doubled our engagement rate. They are incredibly smart, efficient, and an outstanding partner to collaborate with.”
— Antonio Moraes | CEO & Co-Founder, XP Health
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STRATEGY, EXECUTION, AND HEART.
“Michelle supported us across strategy, content development, community management, and reporting—and consistently looked for new opportunities to elevate our work. Beyond her results, she shows up with empathy, humility, and contagious enthusiasm. She’s an incredible partner to have on your team.”
— Alisa Valencia | Head of Social, Lyra Health
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STRATEGIC CLARITY. FLAWLESS EXECUTION.
“Michelle is one of those rare leaders who combines high-level strategic thinking with exceptional execution. She asks the right questions, drives meaningful ideas forward, and consistently delivers results that exceed expectations. I would bring Michelle onto any team without hesitation.”
— Matt Cowling | Former Chief Marketing Officer, HP
